Property Management and Law Essay Example | Topics and Well Written Essays - 3750 words

Property Management and Law - Essay Example A few kinds of properties that may require property the executives are; houses, condominiums, duplexes, condos, lofts, strip malls, shopping centers, workplaces structures, air terminals and open transportation structures, medical clinics and some more. Property the board is fundamentally the same as the job of the executives in any business. In this coursework the author will break down the grievances and issues introduced to the property director of Megadosh Management by their customer. To have the option to do so we have to characterize significant terms, for example, landowner, inhabitant and lease. The essayist additionally introduced the jobs and privileges of every individual include in the business. Property the executives understanding relies upon the administration required by the customer. The installment of their administration is likewise referenced. After understanding the job of property the board the author will currently introduce the reactions on the letter sent to the property chief. Conversation of each letter and recognizing the issue is expected to Landowner - as characterized in www.lectlaw.com, is a proprietor of genuine property who (leases) that property to an occupant under a rent understanding. He will undoubtedly play out specific obligations and is qualified for specific rights. To make sure about to the inhabitant the peaceful satisfaction in the premises rented; yet an occupant for quite a long time has no cure against his landowner, in the event that he be removed by one who has no title, all things considered the law leaves him to his cure against the transgressor. Be that as it may, the inferred contract for calm satisfaction might be qualified and expanded or limited by the specific understanding of the gatherings and a general pledge for calm pleasure doesn't reach out to unjust removals or unsettling influences by an outsider The landowner is limited by his express agreement to fix the premises, yet except if he ties himself by express pledge the inhabitant can't force him to fix. His privileges are: (www.lectlaw.com) To get the lease settled upon and to implement all the express contracts into which the occupant may have entered To require the tenant to treat the premises demised in such way that no injury be done to the legacy and forestall squander To have the ownership of the premises after the termination of the rent. Inhabitant - as characterized in Thesaurus as the person who pays the lease to utilize or involve land, a structure, or other property claimed by another. In law, the person who holds or has terrains, apartments, or some of the time individual property by any sort of title. (www.landlordzone.co.uk). Occupant's Legal Right and Obligations Business Obligation It is the commitment of the occupant to pay the specific sum for lease. It is the commitment of the occupant to pay the lease on schedule. Business Right It is the privilege of the inhabitant to have an agreeable property. Private Right Know the particulars of the tenure. Know the name and address of the proprietor (ordinarily remembered for the understanding) Settlement which is in a decent inhabitable condition of fix - liberated from absconds. Sensibly snappy and powerful fixes on the off chance that you report absconds. Safe convenience, every single electrical, ga and different frameworks and apparatuses fulfilling present day wellbeing guidelines and are dependent upon customary

Great Gatsby Letter :: Great Gatsby Letter

Dear Gatsby, Â â â â â Â â â â â Â Â Â Â Â I value your consideration for our fellowship, I'm happy that what we have done methods something to you as it needs to me. I likewise observe that you haven't joined the remainder of the flapper blue-bloods, it's acceptable to know you're not at the shallow profundities of their oblivious attitude. In any case, I trust that your concerns isn't the motivation behind why feel that our lives are so disturbed the entirety of the abrupt. I know myself quite well and I realize that my life isn't wound, and I realize you all around ok to state that your life isn't as upset as you may might suspect or appears. Every other person living this rich extravagance of an actual existence has accomplished something more terrible than anything you have done, utilized you for gatherings and drinking for one. One the other hand, the main wrongdoing you've commited is beginning to look all starry eyed at. I have seen Tom and Daisy; unhappyly wedded knowing their genuine facts about one another myself, and their marriage is a farse. I have seen you and Daisy; fullfilling that longlost love you had for one another before war, asking why you lost it regardless. You and I know Daisy for what she truly is, definitely not for that shallow demonstration to increase sense of pride, you can make her genuinely glad once more. With respect to me, I have seen everyone is East Egg. for what they truly are, and Jordan is no

Billy Budd’s lessons in Farewell to the Rights of Man! Essay Example Essay Example

Billy Budd’s exercises in Farewell to the Rights of Man! Article Example Paper Billy Budd’s exercises in Farewell to the Rights of Man! Paper Introduction The film introduces itself with Billy Budd as a mariner on a boat called the, â€Å"Rights of Man.† A boat from the British Navy is pursuing them down as they accurately suspect, to dazzle men on board they’re boat to turn out to be a piece of the naval force. As we see on the boat, Billy Budd is a vivacious, upbeat character that satisfied everybody by singing through his tiring work. Budd is constrained upon the HS Avenger where the group is a miserable, testy part. Their despondency is expected for the most part to the ace at arms, John Claggart. Be that as it may, Budd’s happy character carried light and warmth to an in any case desolate and cold boat. Budd continues to guiltlessly attempt to become companions with Claggart. Claggart doesn't believe people and he feels that all men are out to get one another. He accept that he needed to rebuff them before they get to him. Budd’s endeavors flop however, Claggart still treats him unpleasantly and with ha rshness. Not long after, Claggart finds out about a plot to take his own life, he carries it to the commander and blames Budd for being the pioneer in this connivance. It appears to be that as it may, that Claggart is truly undermined by Budd’s clear ability at making companions and capacity to draw in individuals to tail him, making him figure he could begin an uprising. Mutiny’s in the year 1797 were a significant worry in the British Navy and disciplines to any included were consistently serious if not the finish of their lives. The commander calls both Claggart and Budd to his lodge for addressing. Claggart begins in regurgitating falsehoods and allegations about Budd. Before Claggart can complete this, Budd, in an attack of outrage and loss of words, hits Claggart and murders him with a solitary blow. Billy Budd’s exercises in Farewell to the Rights of Man! Exposition Body Paragraphs This causes an issue for the boats chief, Captain Vere, (which means truth). He actually didn't care for Claggart and he comprehends that Budd had no goal, yet he feels that the just barely activity is hang Billy Budd. He amasses a court marshal and they counsel about what to do. Vere can't conclude whether to follow his very own sentiments or whether to follow his obligation. At long last, they conclude that the only activity is hang Billy Budd. Shockingly, Budd is extremely content and doesn't battle the choice, for he comprehends what he has done. When Budd goes to be hanged before the team, they voice their misery, yet none advance forward to battle for his life. Billy Budd kicks the bucket before the team calmly and without final words. Depiction of the Legal System: This film raises issues relating to Capital Punishment. It appears to be a troublesome depiction of it, since Budd is such an affable character. The film makes Claggart appear to be a criminal for all the misery and awful things he makes the team got past. In any case, one could contend that he is simply satisfying his obligation. The film makes Budd resemble a saint, since he fulfills everybody through difficult occasions. The manner in which the Captain handles it is a sensible way to deal with the circumstance. Much the same as in =/history-of-development I-code-of-hammurabi-versus mosaic-law-6759 information wpel-link=internal>hammurabi‘s Code, the well known â€Å"Eye for an Eye,† stands valid in this. The lawful framework is introduced in a couple of ways. The ace of arms, Claggart is practically similar to the police. He watches the group and implements the laws of the boat. On the off chance that a law is broken by one of the group, at that point he reports it to the Captain who at that point will choose a discipline for the man. An adjudicator and jury could be contrasted with the scrutinizing from the commander and afterward the court marshal where they choose what ou ght to be finished with Budd. The disciplines would be done on board transport. The team can't guard themselves extremely; their statement isn't taken as intensely as that of the Master at Arms. Connection between Legal System and the Individual/Society: The primary relationship that was depicted in this film was that among Claggart and Billy. This was a clearly stressed relationship. Billy was available to a companionship with Claggart, however Claggart would not have it and esteemed it to be incomprehensible. Since Claggart is the legitimate framework, and Billy is the individual this speaks to one relationship. Another relationship that is key is the connection between Captain Verre and the code. Commander Verre might want to pardon Billy and to release him and not press charges, yet the code says that Billy incredible. This represents a contention between Verre’s good and legal qualities. Would it be advisable for him to slaughter Budd as the law instructs him to? Or on t he other hand would it be advisable for him to allow it to pass, since he realizes Billy is a decent individual and it was coincidental? The Issue/Conflict: The issue/strife emerged when Billy boarded the boat. His blissful way repudiated how the ace at arms felt mariners ought to be. He accepting this mentality as a danger to the request for the boat. He considered Billy to be the kind of individual who might begin an uprising. Claggart felt that Billy was planning some mischief, particularly when he endeavored being companions with him. It made division, in light of the fact that Claggart can't believe anybody and thinks Billy Is awful news. It made division, since everything Billy does to satisfy the team, Claggart sees as it as an endeavor to betray the standards and convince them to do an inappropriate. The second, progressively significant issue is that of Verre and his choice. It emerged through the executing of Claggart and from choosing what Billy’s discipline ought to be. Side A says that it is the Captains obligation to slaughter Billy as per the guidelines and the law. The commander likewise considers the existence lost; that in spite of the fact that Claggart was a miserable individual, he reserved the privilege to live and that privilege was removed when Billy murdered him. Side B would contend that Billy did it unintentionally and that it was anything but a pernicious murder. Odds are, Billy would not execute once more. There is likewise the opportunity that individuals will insurrection if Billy kicks the bucket. These are the musings that go through the Captain’s mind when he considers Billy’s future. The contention closes with Bill’s execution through hanging. The Captain concludes that the correct decision to make is to murder Billy as per the law, and Billy acknowledges that. In spite of the crew’s objection to the activity, the skipper needs to proceed with it. Billy additionally is content with the Capta ins choice, since he comprehends what he murdered a man and that that is a death penalty. Billy doesn't hold any awful affections for feel severe, in light of the fact that he feels awful about Claggart’s passing also. The Message and the Subtext: (I was not satisfactory whether you were alluding to the time the book was made, or the time the film was made) The book was begun in 1886 by Herman Melville. During that time Capital Punishment may have been a discussion. This was likely a reflection upon the military and the issue of a people rights. The military was significantly more severe in the 1800’s than it isn't and merciless discipline was not inconceivable. In any case, I speculate this isn't identified with the military and only that of how somebody ought to be judged. I think Herman Melville’s aim was to show the contention among obligation and ethics. In 1962 this film was likely related more to the military. In 1967 the United States was in a virus was with Russia and numerous soldiers were being conveyed all through the world to secure nations. Numerous men were being court marshaled and numerous individuals were being researched for scheme, since it was a to a great extent disliked war to be in. It presumably raised the issue of murdering the adversary. In fact for executing somebody, you should kick the bucket or be seriously rebuffed. Regardless of whether he/she is the foe like Claggart, do they have similar rights that we have? This is the kind of inquiry that individuals in the military needed to confront and needed to live through. The Movie, its Message, and You: To me, Billy Budd investigated the possibility that despite the fact that you are not a terrible individual, you can even now be rebuffed for a wrongdoing you submitted by the law. This film instructed me that numerous courts are unforgiving and could never excuse an arbitrary upheaval of outrage. This the two quiets me, and startles me. It quiets me since that i mplies that individuals, who slaughter and don’t intend to or don’t comprehend their quality and ways, are being placed into prison far away from me. In any case, it additionally alarms me, to believe that imagine a scenario where it happened to me and nobody is lenient. It additionally makes me consider the death penalty and where it ought to be applied. For example, under what conditions does an individual need to execute for their life to be removed? What kind of mental state do they have to have? Does it make a difference? It emerged issues, for example, this and I left class the remainder of recording pondering the entirety of this. I imagine this is a semi-precise depiction of the lawful framework. Semi-precise, on the grounds that today we have a jury, we have numerous individuals who might have shielded Billy and others to guard Claggart. Or on the other hand perhaps there would have been an individual to guard Jenkins when Claggart requested him to his post, w hich prompted his passing. The depiction of somebody authorizing the law and a court is extremely exact however. The court marshal goes about as the adjudicator and the jury. The commander calls the two men in for a brief investigation before Billy murders Claggart. This is all exact to how thinks would be help today. Eventually, they chose to comply with the law and murder Billy. Nonetheless, the issue of Capital Punishment was diverse all through all ages. Harking back to the 1800’s there probably won't have at any point been a contention about it, and individuals once in a while scrutinized the law. It was only a reasonable indeed, he has the right beyond words no, he didn't carry out the wrongdoing. Presently, individuals have gotten increasingly enthusiastic and we comprehend that there are sure fortuitous and legitimate killings. For example, murdering to shield one self. I d

Points for Great Expectations Essay

Inside Great Expectations, the origination of the logical component concerning status and cash is unmistakable, where Old Money Vs New cash gives a division that isolates the higher class from the lower class. Cash turns into a stance in ‘determining’ ones having a place inside the general public state, for instance, when we look at Pip and Bentley Drummele, we see the differentiating types of old cash (demonstrated as quick and outright as indicated by society) and new cash (the improvement of having a place, which as per society, is certifiably not a total structure) including their general feeling of having a place. Pip originates from a family (or absence of thereof) which is related with destitution and the absence of social having a place that is normalized by individuals, for example, Bentley Drummele. Pips climb from the universe of a metalworker towards a universe of a respectable man is practiced by the extravagances of cash, and Magwitch’s liberality, just as the possibility of upperclass and white collar class having a place, which is appeared through his thought of being the understudy of a smithy, ‘Never has that cutain dropped so substantial and thick’. His having a place, subsequently as become upheld upon him, both without anyone else and by Magwitch, which has prompted his powerlessness to increase total acknowledgment and tranquility of his position, ‘It felt miserable and peculiar that this first night of my splendid fortunes ought to be the loneliest I had ever known’. Dickens utilization of emotive language envelopes a climate of vulnerability and unsettling influence inside Pips world as he pushes himself from the ‘meshes’ of Kent to London, analyzing his fragmented feeling of having a place, because of aggravation of the ‘Victorian Great chain of Being’. Cash can purchase status, as demonstrative through Compeyson and Drummle, however neither one of the characters is honorable. Cash isn't a sign of character, as wrongly saw by Pip. Pip and Estella, portions of what make the lower class, are given status when given cash. Given by Miss Havisham and Magwitch, there are finds including carrying on with a specific goal in mind with the cash. In the long run, understanding the genuine perception of cash and honorability, Pip goes to work with Herbert, making up for himself through trade and difficult work, as Estella, left poor and ‘bent and broken’, turns into a milder and more grounded individual. Pip flops sincerely and truly to state his place in London’s society. Cash purchases Estella a spot in higher society yet has a cold life and a harsh marriage, living through ‘wretched years†¦ and a long hard time’. Miss Havisham’s gems and cash have not brought Estella satisfaction, and escaped her for as long as she can remember. Dickens endeavors not to pass on the extravagances of cash, but instead the shallow fundamentalism of realism which eventually prompts an insufficiency to pick up having a place. Pip discovers his having a place, not inside the domains of his courteous character, yet rather, he reconnection to Joe as he reenters the produce, leaving his lament and wretchedness behind to dare to his genuine family, and an existence of buckling down. Through emotive language, Pip and joe are ‘both happy’, with the possibility of recapturing Pip’s place inside his reality, for what it's worth through Kent, and his difficult work in Egypt which empower him to pick up his exisential having a place and his personality. We see the social division between class through the talk among Herbert and Mr Joe. In contrast to Pip, Herbert was ‘born a gentleman’, whose having a place was not fundamentally pushed onto him similarly as Pip. By asking Joe ‘What do you say to coffee’ we are constrained to build up an end dependent on how Dickens depicts the distinctive attributes of the upper and the lower class. In Joe’s visit to London for Pip, Herbert takes care of Joe through perceiving that he can never genuinely have a place inside the universe of the respectable man. Through shading imagery, Dickens socially remarks on the inadequacy concerning the lower class, by Joe, as the shade of espresso itself is suggestive of the work and physical difficult work that he, just as others inside his group, must face and never escape. Despite what might be expected, Herbert positions himself just as Pip (with incongruity without a doubt) to be increasingly unrivaled and esteemed through their relationship with tea, as its unmistakable radiance turns into a portrayal of the ‘purity’ inserted inside the perspectives on the higher class. Joe’s failure to have tea is an image of his powerlessness to join the higher class, just on the grounds that his place exists in the manufacture ,’I am off-base in these garments and out of the forge’. By first individual, he sees himself as a solitary element, as he ponders his existential having a place inside Kent, where dissimilar to Pip, Joe sees that he doesn't require as of a higher class so as to pick up having a place. What has driven Pip to reliably carry on with an existence of hopelessness has driven Joe to wander away from it. In contrast to Pip, Joe insists his place inside the Victorian period, as being ‘Joe the Blacksmith, there, at the old blacksmith's iron, adhering to the old work’, where he develops himself in outright terms to his manual presence, empowering him to have a place in addition to other things. Absolutely at home in the produce, with his minimum necessities of food and haven, Joe has discovered the spot to which he has a place with. This is accentuated through his utilization of metalworker language, ‘life is comprised of numerous partings welded together. One man’s a smithy and one’s a white smith and one’s a goldsmith and one’s a coppersmith’, where Joe depicts the certainty of having a place, whether or not one aches to have a place with a specific area or not. Joes mindset including the advancement of having a place paying little heed to condition permits him to ‘perfectly’ weld in his own home. As opposed to endeavoring to shape his own having a place, he leaves it be. Victorian England had an unmistakable class framework, which was separated into classifications which partitioned the high society with the lower class. Progressing himself from the lower class area to the high society, Pip has brought along the social weights that are related with his change into turning into an honorable man, and subsequently, utilized a hireling called the vindicator. The vindicator assumes no helpful job in Pip’s life, other than to depict the optimistic perspectives on what a courteous fellow ought to do, ‘which had an increasingly costly and a less gainful appearance ‘. Pip’s own desires includes the origination that cash will bring acknowledgment, and at last, having a place, which is inspected through his utilization of the justice fighter. The Avenger turns into a suggestion for Pip’s retaliation against the higher class, whose having a place is based off the social orders inside the time. Romanticized by social discernments, Pip has a confounded thought on the brad image of having a place with the courteous class, ‘I need to be a gentleman’ implying that he has a tight thought that it is only founded on how much cash and status that is earned. He accepts that, in the event that he turns into a courteous fellow, he will be Estella’s equivalent and evident accomplice. This progressions continuously, as Pip increases a commonality of the scope of individuals in London’s polite society, he starts to understand that having a place with such a gathering isn't what he needs any longer. London At the time Dickens has composed Great Expectations, London was a quickly developing and changing city of 2,000,000. Dickens utilizes London as a prosecution of the defective discernments concerning having a place in respects with the higher class, as its physical portrayal recommends that budgetary improvement and higher social class doesn't really comprise good, social and existential mprovement. Pip’s beginning impression of London being the ‘foundation’ of his having a place is seriously balanced by what he sees as a general rule. Through enlightening language, Pip inspects London as ‘the dingiest assortment of decrepit structures at any point pressed together in rank corner’. As opposed to getting away from the destined existence of Kent, Pip has entered the accursed existence of London, which is additionally strengthened by Wemmick’s guarantee ‘ Like is the equivalent everywhere’. This encapsulates the absence of progress including his having a place, as destiny has given a standard to which he is skilled to get having a place, as opposed to driving it upon himself, which in the end lead to his wretchedness, and his inability to sincerely build up an association with his own character, leaving him as a pondering, ‘souless’ substance with an absence of human soul. Britain Moreover, England in general additionally turns into a portrayal of the rot which invades the Victorian culture and their whole feeling of having a place, as cash and class gets undermining. This is inspected through Mrs Pocket, who mirrors the thoughts which emanate from the high society, the focal point of London, as she is depicted to be the ‘female gentleman’, having a futile life loaded up with gaudiness and ‘dignity’. Dickens utilizes her as an analysis on England’s fixation on titles in their group framework, as she turns out to be so found titles and class that she spends her entire day perusing a book about them. Mrs Pocket is obviously baffled by her own current situation, despite the fact that she doesn't persevere through indistinguishable battles from ,state, Biddy, by having practically no family obligations and a decent man for a spouse. Being so up to speed inside her group framework, as her granddad is a knight, Mrs Pocket is unmindful of what is really going on around her, keeping her from being the ‘Victorian’ mother, which portends Pips eventual fate of lethargy and good rot. Through resentful language ‘am I amazing papa’s granddaughter, to be nothing in the house? ’ she utilizes her having a place with her past as avocation

Sentence Structure 101

Sentence Structure 101 One of the first things we learned in English class was the definition of a sentence: a group of words that expresses a complete thought, containing a subject (the person, place or thing about which something is said) and a verb (the action word or words referencing the subject). By this definition, you could make a sentence from two words, such as: I study.Making your writing more appealingTo make our writing appealing and interesting to our readers, however, we should go beyond the two-word sentence and vary how we construct our sentences, using the following:Simple sentencesThese can vary in length, but express only one thought and may contain more than one subject and verb. Example: My best friend and I study every afternoon and complete our assignments. (Subjects: friend, I; Verbs: study, complete).Compound sentencesExpressing two or more related thoughts, compound sentences are joined by either a semicolon or a conjunction (and, but, or, nor, for, yet). When constructing a comp ound sentence, each complete thought should be able to stand alone as a simple sentence. Example: My best friend and I study every afternoon; we strive to complete our assignments quickly.Complex sentencesWhen a sentence contains at least one complete thought and one or more incomplete thoughts (phrases), you have constructed a complex sentence. Incomplete thoughts begin with words such as after, although, as, as long as, before, unless, though, since, when, if and while. Example: Because my best friend and I study every afternoon, we complete our assignments quickly.Once you understand the architecture of these three sentence types, you can sprinkle your writing with a variety of sentence structures, while always being alert for certain pitfalls, which we will discuss in the next section.Common mistakes when writing sentencesSentence fragmentWhen a period is used after a part of a sentence that does not express a complete thought, this is known as a sentence fragment. Example of se ntence fragment: You study every afternoon. Which allows you to complete your assignments quickly.Loose hook-upThis occurs when a compound or complex sentence contains unrelated thoughts. Be careful with excessive use of and and but to try to connect loosely related ideas; even if the grammar and punctuation are correct, the sentence is faulty. Example: My best friend and I study every afternoon, but my little sister takes dancing lessons on Saturday.Word omissionOmissions of necessary words results in awkward and unclear writing. It is never advisable to sacrifice clarity for brevity, as your reader will then have to supply the missing words. Example: Studied all afternoon. Assignments completed.Comma faultPlacing a comma between two complete thoughts creates a comma fault. Example: My best friend and I study every afternoon, we complete our assignments quickly. To avoid comma faults, try one of the following:Place periods at the end of each complete thought.Place a semicolon betwe en the complete thoughts.Place a comma and a coordinating conjunction between the complete thoughts.Begin the sentence with an incomplete thought followed by a comma, then end the sentence with a complete thought.Proofreading your sentencesIt is extremely important that sentences are coherent, with words and thoughts connected in proper relationships to avoid misunderstanding on the part of the reader. Always proofread your writing to ensure that the meaning of each sentence is clear, based on these guidelines:Placement of sentence partsMake sure that words are placed with the unit of thought to which they are related. Misplacing even one word can change the meaning of a sentence, as demonstrated in the following examples:Only I study in the afternoon. (I alone study in the afternoon.)I only study in the afternoon. (I never do anything else in the afternoon.)I study only in the afternoon. (I never study any other time.)Parallel constructionIdeas of equal value in a sentence should b e expressed in the same form to help the reader recognize the similarity of the ideas. Study these examples of wrong and corrected parallel construction:(Wrong) When I study in the afternoon, I read my textbook, write my essays and to improve my spelling.(Corrected) When I study in the afternoon, I read my textbook, write my essays and improve my spelling.(Wrong) The three objectives of studying in the afternoon are: (1) to complete assignments quickly, (2) learning to spell and (3) making a good grade.(Corrected) The three objectives of studying in the afternoon are: (1) completing assignments quickly, (2) learning to spell and (3) making a good grade.Complete comparisonWhen making comparisons in your sentences, supply all the words needed to complete the comparative thought.(Wrong) I study faster.(Corrected) I study faster than my best friend.(Wrong) I have been studying longer.(Corrected) I have been studying longer than anyone else in my class.Pronoun reference(This is my worst editing nightmare.) The word to which a pronoun refers must be clear to the reader. It, he, she, they, you and this take the place of nouns (person, places or things), and must agree with the nouns to which they refer so that a consistent viewpoint is maintained. If your reader has to re-read the sentence to determine the noun to which the pronoun refers, then your sentence is faulty.(Wrong) After studying with my best friend, she thought we would get a good grade.(Corrected) After studying with me, my best friend thought we would get a good grade.(Wrong) A student who completes assignments quickly will turn in their work on time.(Corrected) Students who complete assignments quickly will turn in their work on time.The English language is one of the most difficult languages in the world; there are rules, and then there are exceptions to those rules.

Parents of Premeds Series 5 Elements of a Good Application Essay

Focus the adcom readers attention on the improvement made in  the GPA. After reading thousands of applications over the years, I’ve noticed that there are common strategies that successful applicants use in their application essays. Your child, too, can use these strategies to earn an interview and acceptance. The best application essays: 1.  Avoid verbatim repetition When reviewing your childs essay, you may notice that its nearly impossible not to mention the same activity or experience twice in the  application, for example in the activities description and personal statement, but you should make sure that those experiences are covered from  an entirely different angle. There should be no repeated or identical sentences or descriptions. Your premed should reframe the information while still ensuring that there is some consistency in the life experiences represented across the different application components. 2.  Maintain a balance between personal and professional information The best personal statements often maintain a strong balance between sharing enough personal information to be interesting and unique and enough professional background to help your child appear as an accomplished and well-qualified applicant. Sharing too much personal information can make your readers squirm! Or on the other side of the spectrum, being too professional can make you seem like a robot. Remind your premed that they should only include what they would be  comfortable discussing in an interview. 3.  Are authentic Premeds should spend time reflecting on their  motivations for going into a career in medicine. The more honest they can be about their  reasoning, the stronger their  essays will be. Journaling and talking with friends and family can help them  identify that information. 4.  Are strategic Strong essays address any concerns that the admissions committee may have about your premeds application. By anticipating and responding to these questions, your child will demonstrate great maturity and intelligence. Help your child come up with these questions so she can better address them in the essays. 5.  Provide evidence of improvement If premeds have a particular weak area, then its important that they show improvement. If your applicant had a decreasing trend in her GPA for a quarter or year, they should explain what happened. Your childs essay should end on a high note, focusing the adcom readers attention to the improvements made in your childs GPA or how they graduated with an increasing trend. The  audience for your childs application is made up of doctors who love data and numbers. These are some general goals for your childs application essays. If your child requests your feedback, you can go down this list to ensure that the essay does its job and that the application will be more closely reviewed and will hopefully earn your future doctor an interview! Do you want to help your pre-med child get into med school†¦without having to nag or stress them out? This series has loads of  concrete, actionable advice that will help your premed discover their competitive advantage and get accepted! ; Alicia McNease Nimonkar is an Accepted advisor and editor specializing in healthcare admissions. Prior to joining Accepted, Alicia worked for five years as Student Advisor at UC Davis’ postbac program where she both evaluated applications and advised students applying successfully to med school and related programs. Related Resources: †¢Ã‚  Applying to Medical School with Low Stats: What You Need to Know, free guide †¢Ã‚  How Personal is Too Personal? †¢Ã‚  10 Tips for Better Essay Writing

Movie Review of On the Waterfront - 648 Words

Reaction: On the Waterfront (1956) Even before I saw Eli Kazans On the Waterfront, I was familiar with the line of Marlon Brandos: I could have been a contender. I knew, even before watching the film, that Brando played an ex-boxer with broken dreams. I also knew that the film had been made during the McCarthy era, around the time of the red scare. In the film, Brandos character Terry Malloy witnesses a murder, and is encouraged to turn in the perpetrators, even though his union bosses are involved. The film portrays the dockworker Malloys decision to come forward as a heroic one, partially rooted in his love for the dead mans sister Edie. (Edies brother was killed for the same reason as Terry is being persecuted he informed on the union bosses). Knowing the back story of the film, I felt somewhat uncomfortable rooting for Brando to turn in his bosses, given that the film could be read as a defense of turning in people during the McCarthy era. The film portrays unions as made up of villains. Malloy is one of them a u nion member until he becomes so tormented by his conscience he cannot help but come forward. He cannot live with himself unless he speaks. Eventually, because of the public courage of his convictions, the other longshoremen side with Terry. The film is powerful as a story in and of itself, regardless of what the director intended it to symbolize. It can be read as an indictment of corruption and concealment in all industries, as membersShow MoreRelatedMovie Critique of On the Waterfront1605 Words   |  7 PagesOn the Waterfront I. Background/ History: On the Waterfront is a classic, award-winning, controversial film directed by Elia Kazan. This movie is part drama and part gangster film. The film is full of the problems of trade unions, corruption, and racketeering. It is set on New Yorks waterfront docks, where the workers try to keep their low wage jobs, while being bossed around by the mob. 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The Brilliant Comedy of Shakespeares Twelfth Night Essay

School House Rock teaches that â€Å"three is a magic number.† We see threes all over the place: id, ego, superego; mother, father, child; father, son, holy ghost; reading, writing, ‘rithmatic. One place where the magic of three does not fit is in romance. Sex (conventionally and biologically) only has room for twos: sperm and egg; man and wife; big spoon and little spoon. Groups of three in the world of love create tension for the characters and audience, and the discomfort with the situation and sense of powerlessness leads to comedy. Shakespeare’s Twelfth Night has central love triangle between Cesario/Viola, Orsino, and Olivia; the excesses and complications within the triangle causes disorder for the characters and audience, and†¦show more content†¦Instead of processing this much information, Viola resigns herself to the conclusion, â€Å"It is too hard a knot for me to untie† (2.2.39). Her plight is an unsolvable riddle, and Viola reli es on time and fate to solve her problem. Since she is not in control of the situation, she is powerless to do anything but observe. Since we cannot jump onstage and de-mask Viola, we, as audience members, are also powerless observers. The lack of control strikes us as funny because all we can do is enjoy the clever ride the play is taking us on. Furthermore, when such plot complications arise, the audience finds several layers of humor. Together, we laugh with Viola at the comedy of Olivia falling in love with someone who is incapable of loving her back. Viola explains, â€Å"My master loves her dearly,/ And I, poor monster, fond as much on him,/ And she, mistaken, seems to dote on me† (2.2.31-33). Viola acknowledges the absurdity, of the triangle, and we are all on one page. Then, she goes on to say, â€Å"As I am a woman now, alas the day,/What thriftless sighs shall poor Olivia breathe!† (2.2.36-37). We not only laugh at Olivia’s stupidity of â€Å"falling† (both in love and for the disguise) for Cesario/Viola, but now find humor in the pain of Viola’s conundrum. She feels she is a â€Å"monster,† a freak of nature, which is incapable of finding happiness. She feels bad for herself, asShow MoreRelatedCritique Of Twelfth Night1746 Words   |  7 PagesEmma Rice revamp s Shakespeare’s comedy Twelfth Night into a dazzling musical production, full of modern twists and references that encompass the original core of the play. In this eccentric production, comedy and music take center stage, supported by technical factors such as set, lighting, and sound, but brought to life by brilliant costuming, wondrous music, and the superb acting and singing abilities of the cast. Rice takes several liberties with the original structure and text of the play, manipulatingRead MoreStar Of The Sea By Joseph O Connor Essay1478 Words   |  6 Pagesyeomanry. Lastly, the lower class which were your laborers and beggars. It is also famously known as the Golden Age of English history, as English literature and theater reached its peak during this period (Queen Elizabethan I Era). Shakespeare’s comedy, Twelfth Night, or What You Will was written in this time so this idea of social class plays a part of this piece of literature. Researchers believe that Shakespeare challenges the norm of social rank and class at this time. He achieves this by theRead MoreWilliam Shakespeare1735 Words   |  7 Pagesnot a rose by any other name smell as sweet?† William Shakespeare, a name we have all heard at some point, but who is he? William Shakespeare, the man who has influenced our culture through his various literary works. What is the truth behind the brilliant man whom penned the renowned words filling the pages of the ever significant Romeo and Juliet, Much Ado About Nothing, or The Tempest? William Shakespeare was born William Shakspere. Aside from contemporary and popular belief, it is a common misconceptionRead MoreEssay on Biography of William Shakespeare2736 Words   |  11 Pageshis fathers shop so that he could be taught everything his father knew and soon take over the business. But instead he was the apprentice to a butcher because of the trouble in his fathers financial situation. Just what happened to alter John Shakespeares financial and social position after the mid 1570s is not clear. Shakespeare was still allowed a lot of free time when he was young. This was suggested by historians that his plays show more ideas of hunting and hawking than do those of other play

Causes Effects of Broken Relationship - 3780 Words

â€Å"Causes and Effects of Broken Relationship† A relationship is normally viewed as a connection between two individuals, such as a romantic relationship between a boy and a girl. A typical relationship is built through a deep, ineffable feeling of tenderly caring towards the person the relationship is concerned to. The conception of relationship encompasses a wealth of different feelings, from the passionate desire and intimacy of romantic love to the nonsexual emotional closeness of familial. Thus relationship in its various forms acts as a major facilitator. For further proceeding to this analysis of impact of broken relationship we now need to clarify how different types of relations are built and what are the facts that lead those†¦show more content†¦I got lots of information from internet, but little bit from magazine and journal regarding this topic. Few of my friends gave me lots of idea which were really helpful for me to write up a research paper on this topic. Limitation To pull out the required information I had to do survey. I had faced some problems during preparing the research paper like- time constrains: this is quite obvious problem for every student to finish a research within a three and half month. So I have no other choice but to narrow it down. Research Findings To justify my thesis statement, I have prepared questionnaire, which included with ten questions. Among these questions first four questions were based on MCQ and rest of the open ended questions. Now I am clarifying each of the questions on the basis of my findings. 50% responses that he/ she will be good looking, wealthy and beautiful mind which is option (d), when he/she is going to choose his girlfriend/her boyfriend. But in reality it is not possible. 30% responses, that he/she will have beautiful mind. Below 10% suggest that wealthy and above 10% go with good looking are matters of choosing a boyfriend/girlfriend. More than 35% think that mental disagreement is the main reason, which leads a fair relationship to an unfair end. 30% response inequality in social status directs them to breaks up. Nearly 15% suggest other reasons whereas 20% agree that sexual dissatisfaction areShow MoreRelatedBROKEN RELATIONSHIP1532 Words   |  7 Pagesï » ¿We are going to discuss about a thing which most of us have been experienced in our life, that is Broken relationship. But before we we go futher, we should understand what is relationship and the types of relationships. Relationship can be defined as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other Also relationship refers to a romantic or sexual friendship between two people Also the way in which two or more people or things areRead MoreEssay On Broken Family1027 Words   |  5 Pagest a broken family has on juveniles. 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For example, during their broken conversation (unstable, uneasy) the husband reproaches his wife for not permitting him to fulfill his rights as a married man. The sexual tension along with all the issues facing their marriage boils dangerously as if in a pressure cooker. The wifeRead MoreMarriage Is A Part Of Most People s Lives All Across The World958 Words   |  4 Pagessixty percent of all second marriages end in divorce. These statistics bring the rise of questions concerned of the shocking numbers. What happens during that time that causes such destruction on the people and the relationship? This subject of marriage and the increasing statistics of failing marriages is worthy of study, effects me personally, and could be studies further. Marriage is worthy of study for many different reasons. Marriage is a part of many people’s everyday life all across the globeRead MoreMedia Changes The World For The Worst1565 Words   |  7 Pageslater on in life. Bradford Wilcox said, Each parent is a role model in different ways. Dads shouldn t have to deal with female problems, and moms shouldn t have to deal with male problems as their child grows up. The number of parents and the relationship between the parents is strongly linked to a child s overall well-being, whether it s sooner or later on in life. Children living with no biological parents or in single-parent households are less likely to exhibit behavioral self-control andRead More Child Abuse and Neglect Essay1139 Words   |  5 Pagesabuse, physical abuse, neglect, and sexual abuse, and although emotional abuse and neglect are often overlooked, each has just as severe effects on children as sexual and physical abuse (Saisan et al.). The many causes of all kinds of the abuse of children have devastating effects on the child’s life presently and later on in life. There are multiple different causes of child abuse, and although abusing a child cannot be pinpointed to one specific characteristic, issue, or situation, there are factorsRead MoreGovernment officials are continually searching for ways to increase the safety of its citizens.1600 Words   |  7 Pagesmaintaining of public areas. Since the early 1980s, this idea has been known as the Broken Windows Theory. Applying this theory in the urban setting can increase the quality of living for the area citizens, help prevent future crimes, and promote a positive relationship between the police force and the citizens. James Q. Wilson and George L. Kelling were not the first researchers to point out the damaging effects that disorder, such as run-down buildings and graffiti, had on communities. They wereRead MoreTeaching Students to Understand Reading 741 Words   |  3 Pageslearning segment is to learn about the relationship between cause and effect, sequencing, and timelines. As we near the CRCT, the students need to be able to describe the relationship between causes and effects. The students will also be able to write their own sentences and stories using different cause and effect strategies. The learning segment will be broken down into four different days, the first day will be focusing on finding cause and effect relationships in literature, the second day will use

Essay From Desire to Disaster Macbeth - 618 Words

In Shakespeare’s Macbeth, the influence of two different forces cause the main character, Macbeth, to be torn between his desire for power and his sense of loyalty to his king and country. Macbeth already holds a place of power when the play begins, being the thane of Glamis, and later gains power as the thane of Kordor, given to him by his gracious king Duncan. However, when his fortune is told by three witches who told him he will be king, instead of being gracious for what the king has already given him, he thirst for even more power. These split in Macbeth’s desires drives the idea that seeking to much power is more harmful than good. Having loyalty to his king and country Macbeth has a hard time coming to terms of his wife’s†¦show more content†¦When Macbeth’s wife learns of the witches’ foretelling she wants Macbeth to be king as soon as possible so she can gain a better standing in society. In an attempt to sway Macbeth to kill Dunca n she insults his manliness, â€Å"When you durst do it, then you were a man;/And to be more than what you were, you would/Be so much more the man† (I.vii.49-51). By insulting Macbeth’s manhood, Lady Macbeth manages to convince Macbeth that he would not be a man if he could not kill Duncan. Macbeth with his masculinity insulted reaffirms his plots to kill Duncan to prove to his wife he is a man worthy of her. Macbeth thinks to himself, â€Å"Let not light see my black and deep desires† (I.iv.51) when pondering on his ambitions for power. Macbeth realizes that his plots are evil and should not be thought of or done by anyone, however he does not want to wait for any more power. He wants all the power he can gain as soon as he can get it even if he has to kill for the power he desires. The underlying theme of Macbeth is that being over ambitious can be disastrous. Macbeth’s loyalty to the king and his desire to obtain power lead to his over ambitions, whi ch then led to his doomed fate in the end of Macbeth. In Macbeth’s attempts to obtain his ambitions he takes actions which in turn lead to his lonely desolation, which supports the theme of being over ambitious can lead to disasters. When Macbeth disregards his loyalty to his king to fulfill his own desires is when his progression toShow MoreRelatedMacbeth-Struggle for Power999 Words   |  4 PagesIt is indeed evident that the play, Macbeth is ultimately about the struggle for power. Power is something many desire where people often change and become evil in their attempts to acquire it and during this play the characters go through many changes which lead to disaster. The two main characters mostly influenced by power in this Shakespearean play are Macbeth and Lady Macbeth. 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The other forceRead MoreHuman nature as reflected in Macbeth1553 Words   |  7 Pagesï » ¿Human nature as reflected in Macbeth Human nature has sparked much debate throughout history. Some people think that human nature at birth is absolutely good and that all evil comes from postnatal education or the negative effects of parental or guardian interaction. This idea is evident in a Chinese saying which translates as Men at their birth are naturally good. Conversely some people argue that human nature is initially evil, and provide an example by citing the observation that when aRead More Darkness in Macbeth Essay581 Words   |  3 PagesA.C. Bradley wrote that about Macbeth: â€Å"darkness, we may even say blackness, broods over this tragedy... all the scenes which at once recur to memory take place either at night or in some dark spot.† The Tragedy of Macbeth contains many instances where darkness is represented and portrayed whether it occurs at night or the actions. Many actions that were completed by Macbeth, Lady Macbeth and the prophecies told by the witches, all have corrupt intentions or outco mes. Shakespeare often will useRead MoreLady Macbeth Is Essentially the Villain in Macbeth771 Words   |  4 PagesShakespeare’s Macbeth, Lady Macbeth is the true villain of the play as she is evil, ambitious and eventually insane. Lady Macbeth masterminded the idea to kill King Duncan and planted the vision into Macbeths mind, she convinced Macbeth to commit such a crime, and her love for her husband was eventually overruled by her determination and lust for power. Throughout the play she starts to show her true colours and the destructive force of her ambition, which inevitably results in nothing but disaster. LadyRead MoreAnalysis Of Macbeth By William Shakespeare1659 Words   |  7 PagesHonors 9 November 2015 Macbeth Essay The theme of tragedy appears in various amounts of movies, literature, and plays which provided entertainment for people throughout the years. Movies and plays such as â€Å"The Titanic† and â€Å"Romeo Juliet† gave audiences a pang of sadness and amusement as the story line unraveled. Notably, the prevalence of the theme occurs in Shakespearean plays such as the tale of Macbeth which displays Aristotle’s definition of tragedy. The play Macbeth lives up to Aristotle’sRead MoreThe Tragic Tragedy Of Macbeth By William Shakespeare Essay1479 Words   |  6 Pagestragedy Macbeth is arguably one of the most recognised literary works of William Shakespeare, centered on the idea of illegitimate power. Throughout the text, Shakespeare explores the destructive nature of power through various representations and characters, conveying an unceasing struggle for power amongst the main protagonists that causes devastating consequences. Though Shakespeare conveys m any different representations regarding the nature of power and the way it operates throughout Macbeth, inRead MoreLiterary Analysis of Macbeth Essay1310 Words   |  6 PagesLiterary Analysis of Macbeth Having a lust for power can cause a loss in many things. It’s as if you’re in a win-lose situation. In this case, the play Macbeth written by Shakespeare has scholars sayings, â€Å"The lust for power by Macbeth and Lady Macbeth led to a loss of humanity.† With that said, I totally agree with their view. Both Lady Macbeth and Macbeth went out of their way to even killing King Duncan and burdening the murder on his guardsmen. Even though that’s a common human act, you

The Three Strangers by Thomas Hardy and The Darkness out...

Explore the themes of justace and things not being as they seem in The three Strangers by Thomas Hardy and The Darkness out there by Penelope Lively Explore the themes of injustice and things not being as they seem in The Three Strangers (Thomas Hardy) and The Darkness out There (Penelope Lively) The Three Strangers is a pre 20th century story that was written in 1883 but set in 1820. The Darkness Out There was written in 1970. From the titles of the stories we assume they would be a mystery or horror story. We think this because the word darkness is used and this gives you the idea that it is a horror. The Three Strangers makes it seem mysterious, because they are people you dont know and there are three of†¦show more content†¦In The Darkness Out There we assume it is set in the 1960s because the story is telling the tale of an old lady Mrs Rutter, who is talking about her past (about 25years before) and there is the German pilot that had been shot down. The story is set around a wood called Packers End, but it is also set around a cottage that lies next to Packers End. The only other similarity in the two stories is that they are both set around a cottage otherwise there seem to be no other similarities between the stories. The writers have chosen these settings because they have a dark and mysterious feel to them, even though in The Darkness Out There it starts with Sandra, the girl in it, walking on a hot day through a field with flowers around her and the wind blowing in her hair, but then she gets to the wood and immediately it becomes more of a spooky setting. In The Three Strangers you can see straight away that the setting is mysterious because it is misty rainy and windy and these combined give the feeling of an eerie setting. In both stories there is a character that is introduced that seems to be one thing but then turns out to be another. Sandra in The Three Strangers seems to be the nice character as she goes to the Good Neighbours Club and she seems generally a nice person, but then we find out that Sandra was only going to the Good Neighbours Club because her friends were doing it and she said its was kind of a trend. When

Cineplex Entertainment - Loyalty Programs free essay sample

To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail [emailprotected] uwo. ca. Copyright  © 2008, Ivey Management Services Version: (A) 2009-05-15 INTRODUCTION Sarah Lewthwaite, marketing director for Cineplex Entertainment, was approached by chief executive officer (CEO) Ellis Jacob in August 2006 to resume the development of a loyalty program. The movie industry yielded inconsistent revenues each year, and Jacob wanted to increase and stabilize Cineplex’s revenues. As chair of the Loyalty Steering Committee (the committee), Lewthwaite was scheduled to present her recommendations to the committee the following week. She would need to make a persuasive argument that included recommendations on program development, the reward structure and the type of promotional campaign that would be most effective under the existing budget constraints. Finally, she needed to suggest whether the rogram should launch regionally or nationally. Her recommendations would be reviewed by senior Cineplex executives to ensure that the recommendations aligned with their criteria. CINEPLEX ENTERTAINMENT Cineplex Entertainment (Cineplex) was founded in 1979 as a small chain of movie theaters under the Cineplex Odeon name. In 2003, under the direction of Onex Corporation, a Canadian private equity firm that held a major ownership claim in the company, Cineplex merged with Galaxy Entertainment Inc. (Galaxy). The CEO of Galaxy, Ellis Jacob, took over the newly merged company. In late 2005, Cineplex Galaxy acquired its largest competitor, Famous Players, and became Cineplex Entertainment — Canada’s largest film exhibitor. With a box-office market share of 64 per cent, the chain enjoyed approximately 40 million visits per year under the Cineplex Odeon, Galaxy, Famous Players and Cinema City brands. 1 Cineplex’s corporate mission focused on offering movie-goers â€Å"an exceptional entertainment experience. † In addition to seeing a movie, customers could eat at various branded concession counters or play in the arcade. In 2005, Cineplex expanded its strategy to focus on developing new markets, using the theaters’ 1 Cineplex Galaxy Income Fund 2005 Annual Report,http://dplus. cineplexgalaxy. com/content/objects/Annual%20Report% 202005. pdf, accessed January 3, 2008. Page 2 9B08A008 large screens to showcase live events, such as major hockey games, wrestling matches and the Metropolitan Opera. These events contributed greatly to Cineplex’s success, which was measured primarily on customer traffic and revenue per guest (RPG), which was in turn composed of box-office and concession revenues. In 2005, weak box-office attendance throughout the movie theater industry had affected Cineplex’s operating performance (see Exhibit 1 for Cineplex’s income statements for 2003, 2004 and 2005). Following the acquisition of Famous Players in 2005, Cineplex executives adjusted the pricing and products in the food and beverage concessions in 2006. With these moves, Cineplex was able to increase its average box-office RPG to $7. 73 and its average concession RPG to $3. 44 (see Exhibit 2). A GROWTH OPPORTUNITY Like the entire industry, Cineplex faced variable attendance levels depending on the crop of new movies. Additionally, RPG fluctuated based on the film genre. Cineplex executives knew that audiences for actionthemed and children’s movies purchased a high volume of concession items, which typically resulted in a higher RPG than dramas. From these viewing patterns, Cineplex executives were able to distinguish the groups of customers that were particularly valuable. However, with no actual link to individual customers, they faced challenges targeting customers for specific movies and special events. Although market research was helpful on an aggregate level, Cineplex executives wanted to link box-office and concession purchases to a particular customer. Senior executives were supportive of Lewthwaite and the committee collecting this information through a customer relationship management program. FILM EXHIBITION The first Canadian film screening took place in 1896, in Montreal, Quebec, and the earliest cinema opened in 1906. Attending the cinemas, also known as theaters, became a popular social activity; by the 1930s, a variety of independent and studio-owned theaters competed for customer attention. In 1979, Canada’s first 18-theater multiplex opened in Toronto, Ontario, with several other multiplexes following in subsequent years. After a series of consolidations, by 2005, only three major theater companies existed in the Canadian movie and event exhibition market. To showcase films, theaters required licensing from distributors who purchased rights from the production studios. The licensing agreement stipulated the â€Å"box-office split,† also known as the percentage of proceeds that the theater received from a given film over a specified duration. Although both parties were mutually dependent, distributors held the balance of power and theaters relied heavily on concession revenues, of which they retained 100 per cent of the receipts. The margins on customers’ purchases of concession treats and beverages were 65 per cent on average. 3 Table 1 (below) shows one way of characterizing the motivations and frequency of movie-going behavior according to various age segments. Marcus Robinson, â€Å"A History of Film Exhibition in Canada,† Playback: Canadas Broadcast and Production Journal (2005), accessed December 30, 2007. 3 Janet Wasko, How Hollywood Works, Sage Publications, London, 2003. Page 3 9B08A008 Table 1 OBSERVATIONS ON THE MOTIVATIONS AND FREQUENCY OF MOVIE ATTENDANCE BY AGE Frequency, reasons for attendance* Age Segment Labels 13-15 â€Å"Teenagers† 16-19 â€Å"Young Adults† 20-24 â€Å"Young Working† Medium (Special Movies) High (Routine) 36-54 â€Å"Older Families† X Low (Special Events) 25-35 â€Å"Young Families† 55+ â€Å"Retirees† X X X X X These observations were drawn from an independent focus group study conducted in 2003. â€Å"Teenagers† — Teenagers use the movie theatre and arcade for social gatherings because locations are accessible and movie-viewing is considered by parents to be an appropriate social activity. They are among the highest frequency of visitors. â€Å"Young Adults† — This segment has access to a variety of other social venues because they can drive. Some in this segment are still in high school and others are post-secondary students; this segment visits theatres with high frequency. Young Working† — This segment has disposable income and they combine movies with socializing at other venues such as bars and restaurants. This segment has a high frequency of movie visits. â€Å"Young Families† — This segment struggles to balance family and work-related obligations; they take their children to special movies occasionally. â€Å"Older Families† — With a busy work and family life and varying interests within the household, older families attend theatres only for special events, and seldom attend as a family unit. Retirees† — This segment has significant free time to attend movies. They attend movies at a medium frequency. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Customer relationship management (CRM) is a marketing approach in which a company collects individual purchasing information to improve its ability to understand and respond to customer desires and buying patterns. The information is typically stored in a central database from which the company managers can analyse trends and the purchasing behavior of particular market segments. A better understanding of customers enables organizations to develop targeted campaigns to increase marketing effectiveness, such as restructuring its products and services. For Cineplex, a CRM program could also be Page 4 9B08A008 used to share valuable information with concession suppliers and movie distributors. Through the sharing of this information, partners would be better able to develop products for Cineplex’s customer base. Although several mechanisms were available to collect customer information, the most frequently used systems were point-of-sale systems, which scanned barcodes on wallet-sized cards or key chains. A recent trend for CRM programs was to offer incentives such as discounts or points that could be collected and redeemed for merchandise in return for the customer’s permission for the company to collect data on the customer’s buying habits. Among the Canadian companies following this trend were Shoppers Drug Mart with the Optimum card program, Air Canada with the Aeroplan rewards program and Office Depot and Boston Pizza which both participated in the Flight Miles card campaign. CREATING LOYALTY Even with 65 per cent market share in Canada, Cineplex had to aggressively compete for customer attention. Ongoing film piracy, rental movies, concerts and sporting events, combined with inconsistent box-office revenues encouraged Cineplex managers to explore ways to increase customer spending and frequency, particularly within the lucrative 16- to 24-year-old segment. Before merging with Cineplex Odeon, Galaxy Entertainment had established the Galaxy Elite card, which offered customers the opportunity to accumulate points toward free movie viewing. Although the program had no CRM capabilities, it had been successful in driving customer traffic. During the merger with Cineplex, the program had been disbanded and Galaxy’s customer traffic had promptly waned. In a survey of Cineplex customers in May and June 2005, 95 per cent of respondents stated they were interested in joining a movie rewards program (see Exhibit 3). In 2004, a steering committee composed of different department representatives was established to investigate CRM opportunities for Cineplex. After being put on hold during the acquisition of Famous Players, the committee was anxious to move forward in investigating a joint loyalty/CRM program. Senior managers had several concerns, primarily regarding data control and ownership, which would be relevant if the program were disbanded. Another criterion concerned resource requirements; a program this size would be a costly investment and would likely require new employees to manage it. Lewthwaite would need to prove that it was a worthy financial investment. Finally, the committee needed to consider the length of time required to establish a new database because most committee members believed that conclusive information on customer behavior could be drawn only from a minimum of 500,000 members. Further, although they thought that an investment in such a program could be largely beneficial for Cineplex, if implemented poorly, the organization’s image and its ability to deliver customer value could suffer widespread harm. Lewthwaite knew that although the following partner options might not meet all the committee’s criteria, she had to evaluate the most important considerations. LOYALTY PARTNER OPTIONS Internal Development Under this option, Cineplex managers would develop and operate the program; they would then know their brand best and would have complete control over the direction of the program and the data ownership. However, the organization would incur the entire cost estimated at $5. 5 million in the first year with diminishing costs in subsequent years. The company would also be fully exposed to the financial risk of unredeemed points and could face difficulty in divesting the program if it proved unsuccessful; a new Page 5 9B08A008 department would need to be created to manage the exit of the program. This option would also require a new database, which, depending on promotional effectiveness, could take several years to create. However, because of the unlimited data access and control, this option appealed to several members of the committee. Flight Miles Partnership With 72 per cent of Canadian households as active members, Flight Miles was the top Canadian loyalty program. 4 This program gave cardholders the opportunity to earn leisure and travel rewards by purchasing products at various retailers across the country. Flight Miles executives viewed Cineplex as an opportunity to increase its youth membership, and their executives approached Cineplex executives to propose a special joint program. In this program, traditional Flight Miles cards would be used to collect points. Supplementary key tags would be issued for movie customers who opted to receive additional member benefits and rewards. Although the key tags might confuse other existing Flight Miles members, the proposal seemed to offer numerous benefits to Cineplex, including immediate entrance into a database of seven million people. Cineplex would also have the opportunity to access data from other Flight Miles partners, which would be beneficial in targeting specific retail buyers for niche films. Lewthwaite estimated that access to the Flight Miles program would cost Cineplex yearly fees of approximately $5 million. Cineplex would also be required to pay $0. 09 for each point issued. Lewthwaite thought users of the program would expect each movie transaction to be worth a minimum of 10 Flight Miles points. Cineplex would also be required to pay each time it accessed the data, which Flight Miles would own. A commitment of three years would be required, and if Cineplex decided to leave the program, it would lose all access to accumulated data. Lewthwaite recognized that Cineplex would be required to adhere to the partnership’s decisions; no easy out was available if she did not like some aspect of the program after they signed the deal. To make the proposal more attractive, Flight Miles executives offered to contribute $250,000 to launch a Cineplex-designed and -initiated marketing campaign. Scotiabank Proposal Just as Lewthwaite and her committee sat down to examine the two options in further detail, Scotiabank executives approached Cineplex as a potential loyalty partner. The bank had a relationship with Cineplex derived from earlier corporate sponsorships. As one of the Big Five banks in Canada, Scotiabank offered a diverse range of financial services, including domestic banking, wholesale banking and wealth management. Through 950 branches, Scotiabank served approximately 6. 8 million Canadians in 2005. 5 Because banks competed in an intensely competitive marketplace, many banks aligned their brands with sporting events, venues and other companies through corporate sponsorship. Scotiabank executives were interested in acquiring new youth accounts and increasing overall transactions, so they viewed a partnership with Cineplex as a means to achieve their objectives while sharing financial risk. Scotiabank, which had prior experience with data management companies through its gold credit card program, proposed 50-50 cost-sharing. In return for partnering on the program, Scotiabank expected naming rights on three major theaters and an exclusivity agreement for Scotiabank bank machines in all Cineplex theaters. 4 5 â€Å"Air Miles Rewards Program,† http://www. loyalty. com/what/airmiles/index. html. accessed November 2, 2007. Scotiabank, 2005 Annual Report, http://cgi. scotiabank. com/annrep2005/en/rbl_ov. html, accessed February 10, 2008. Page 6 9B08A008 Scotiabank proposed a three-card rewards strategy. The basic reward card would be Cineplex-branded and used at theaters; the Scotiabank debit and credit cards would act as reward accelerators that accumulated additional points based on customers’ purchasing habits. Any Scotiabank debit- or credit-card user enrolled in this program would be issued the Cineplex card, and holders of basic Cineplex theater cards would not be required to open an account at Scotiabank. Lewthwaite considered that the multiple card system might discourage some customers who disliked carrying additional cards. Secondly, because it would be a 50-50 partnership, Cineplex’s decision-making power would be constrained, and the direction of the program would be subject to mutual agreement. Also, owing to privacy laws, Cineplex executives would not be able to access individual-level banking information on the Scotiabank program users, data that might be helpful in targeting specific retail consumers. However, this program could be promoted in theaters and bank branches across the country. The costs to develop and maintain Cineplex’s portion of the partnership were estimated to be $3 million, $1. million and $1. 9 million in years 1, 2 and 3 respectively. Lewthwaite had to fully consider the potential benefits and drawbacks of each proposal and weigh them against Cineplex’s criteria before recommending which partner to select. She also acknowledged other options were available beyond those that were presented. She knew that this decision could not be made without analysing the potential reward structure of the program because the committee would expect a detailed net benefit analysis to support her recommendation. STRUCTURING THE REWARD PROGRAM Lewthwaite believed it was essential to create a program that would appeal to customers. However, creating a program with valuable and easy-to-gain rewards might be too costly to carry out for an extended period of time. If Cineplex went forward with the Flight Miles partnership, an offer of 10 Flight Miles points per transaction would be required to align with cardholder expectations and could be supplemented with Cineplex discounts. If Cineplex went forward with other loyalty partnerships, it would have full design control over the reward structure of the program. Points could be earned based on box-office transactions, concession transactions, or both. The points could then be used towards movies and concession items. Determining the number and value of points to be given per transaction and the required price per transaction were aspects that Lewthwaite needed to determine. She also needed to decide on the number of points required for particular rewards and whether different reward levels should be created. Among the other options, Cineplex could reward cardholders with a permanent discount on theater tickets or concession items (or both) or possibly provide first access to special events. If Lewthwaite went forward with free or discounted movies and concession items, she would need to estimate the extent to which she would be rewarding customers who would have attended without being offered any rewards,6 the so-called cannibalization rate (see Exhibit 4). To determine the other potential revenues, Lewthwaite needed to perform a sensitivity analysis around any increases in the concession RPG, which she hoped might increase by five to 15 per cent for loyalty program members. She also had the option of charging a nominal one-time or annual membership fee of $2 to $5. Finally, as with any loyalty point program, Lewthwaite knew that only 40 per cent of earned points would be redeemed annually. She drafted a preliminary list of four unique reward structures she thought could be effective, but was unsure which, if any, would maximize customer appeal through retail value while minimizing costs (see Exhibit 5). 6 Cannibalization refers to the number of free visits redeemed that would have been paid visits in the absence of a loyalty program. Page 7 9B08A008 SELECTING THE DATABASE VENDOR If a recommendation were made to move forward with program development, the committee would need to select a database vendor to manage customer data and the e-communication site. This vendor would need strong website design capabilities and a technology platform that could collect a variety of data on Cineplex’s customers. Because Canada had only a few such vendors, Cineplex released a request for proposal (RFP) to three major companies: Alpha, Kappa, and Gamma. Each company responded with a unique proposal for the project (see Exhibit 6). THE MARKETING COMMUNICATIONS CAMPAIGN Cineplex executives wanted to enroll 500,000 customers per year for the first three years in any loyalty program, After the first year, she believed the data bank would be large enough to derive meaningful customer information, and the organization could then focus on customer retention. To meet these targets, Cineplex would need to build substantial awareness of the program, particularly in markets where the Galaxy Elite card had previously existed. Launching the loyalty card would also require a marketing campaign to fit a variety of geographic markets, including Quebec, a province whose official language was French. Lewthwaite had a budget of $300,000, and she needed to make some creative decisions, including the name of the program, the marketing message to customers and the media to be used to deliver the message. In-Theater Advertising In 2005, Cineplex served 5. 3 million unique visitors annually with an average of 7. 5 visits per guest. No costs were associated with in-theater advertising, and Lewthwaite knew it was an excellent way to reach the market but she was unsure which media would be most effective without overwhelming movie-goers. The program could be promoted on concession products, point-of-purchase displays, backlit posters or on the website. The program could also be advertised to a captive audience via the digital pre-show or during the presentation of upcoming attractions. Newspaper Advertising Lewthwaite wondered whether the target market would respond to regional newspaper advertisements. She knew that the committee was opposed to advertising in a national newspaper, such as the Globe and Mail, because it did not have strong reach in every market in which Cineplex operated. However, Cineplex was accustomed to promoting events through half-page ads in regional papers. Although this option would be more costly than advertising solely in a national paper, several more movie-going markets could be reached. The average weekly cost per half-page ad in the small to medium markets was $1,200, and $3,600 for larger markets, with a development cost of $850 for each advertisement. If this option were selected, Lewthwaite would need to determine in which papers to advertise, and the message and frequency of the insertions (see Exhibit 7). Radio Advertising Local radio advertisements could achieve significant coverage in key markets across Canada. The average weekly cost per 30-second commercial was $160 in small-and medium-sized markets and $225 in larger Page 8 9B08A008 markets. Development of local radio ads would cost approximately $1,100 per city. Because Cineplex had used this medium for other events, particularly in rural theater markets, Lewthwaite was confident Cineplex could also negotiate free advertisement space on many radio station’s websites. Online Advertising In addition to advertising on the Cineplex website, the program could be promoted through various websites, such as Google, Muchmusic. ca, MTV. ca and canoe. qc. ca, a French-language news site. Costs varied according to advertisement format and site (see Exhibit 8). Grass Roots Initiatives Lewthwaite had also considered smaller initiatives with the goal of spreading word-of-mouth publicity. Event teams could promote on college and university campuses or at highly visited attractions, thereby raising awareness for the program. Cineplex could also engage in corporate sponsorships. She was unsure what costs would be associated with these options. LAUNCH Launching the program was the final recommendation to be made. Cineplex’s head office was located in Toronto, Ontario, and the company operated in six provincial markets — Quebec, Ontario, Manitoba, Saskatchewan, Alberta and British Columbia — but none of the four Atlantic provinces. Lewthwaite would have to decide whether the program should be launched regionally or across all six provinces. In early 2006, Cineplex had completed the installation of a new point-of-sale platform, which had the technological capability to support a national loyalty rollout. A national launch was appealing to Lewthwaite because it would be cost-efficient and would accrue revenues faster than a regional rollout. However, it was also riskier than a regional rollout: any problem would affect all markets. A regional launch would give Cineplex the opportunity to resolve problems before full implementation. The regional rollout would be more expensive at completion, but it would allow Cineplex to stretch funds over a longer time period. If Lewthwaite recommended the regional option, she would need to decide how the regional launch would be phased in. Lewthwaite knew several complex decisions needed to be made, and she had little time before the steering committee’s meeting the following week. Having a more comprehensive understanding of customer behavior and demographics was important in improving Cineplex’s success, but could a loyalty program be implemented in such a way to fit senior management’s criteria? If she recommended going ahead with the program, which loyalty partner should she use? How should the rewards be structured and promoted? What would the promotional campaign entail, and how should the launch take place? As she leaned back in her chair, she knew it was going to be a very long week. Page 9 9B08A008 Exhibit 1 CINEPLEX ENTERTAINMENT INCOME STATEMENTS 2003–2005 (Cdn$ in Thousands) Total revenue Cost of operations Gross income Amortization Loss on debt Impairment on assets Loss (gain) on disposal of assets Interest on long-term debt Interest on loan Interest income Foreign exchange gain Income taxes Income from discontinued operations Non-controlling interest Net Income 2005 490,299 421,529 68,770 42,948 4,156 4,296 122 2004 315,786 248,818 66,968 22,530 – (111) 2003 295,540 242,636 52,904 18,404 – – (92) 18,401 8,280 4,020 14,000 (378) – (1,463) 14,000 (473) – (1,149) 1,381 (922) (3,696) 366 28,116 6,357 6,184 1,828 12,976 – 30,248 304 39,323 Source: Cineplex Galaxy Income Fund 2005 Annual Report, http://dplus. cineplexgalaxy. com/content/objects/annual%20report%202005. pdf, accessed January 3, 2008. Page 10 9B08A008 Exhibit 2 CINEPLEX ENT ERTAINMENT ATTENDANCE AND REVENUE PER GUEST DATA Attendance Box office RPG Concession RPG Film cost as a per cent of box-office revenue 2006E 61,000,000 2005 9,945,000 $7. 73 $3. 44 51. 7% 2004 28,096,000 $7. 45 $3. 04 51. 6% 2003 27,073,000 $7. 28 $2. 91 52. 1% Source: Cineplex Galaxy Income Fund 2005 Annual Report, http://dplus. cineplexgalaxy. com/content/objects/annual%20report%202005. pdf, accessed January 3, 2008. Page 11 9B08A008 Exhibit 3 HIGHLIGHTS FROM CINEPLEX EMAIL SURVEY OF CURRENT CUSTOMERS Survey Period: May–June 17, 2005 Respondents: 4,261 †¢ †¢ †¢ †¢ †¢ 95 per cent of respondents were interested in joining a Cineplex Entertainment movie rewards program 87 per cent of respondents currently elonged to the Flight Miles program, and 39 per cent identified Flight Miles as their â€Å"favorite rewards program† 31 per cent of respondents were interested in the opportunity to collect Aeroplan points 56 per cent of respondents indicate d that they would be interested in receiving a 10 per cent discount at concessions The majority of respondents suggested that they would be more inclined to join if there were no additional card to carry Page 12 9B08A008 Exhibit 4 SUMMARY OF REVENUES AND CANNIBALIZATION RATES †¢ †¢ †¢ †¢ Membership fee possibilities, a one-time fee of $2 to $5 Increase in concession RPG of from 5 per cent to 15 per cent Net increase in attendance (actual incremental attendance times 1- the estimated cannibalization rate) Cannibalization rate assumptions Worst: 50 per cent Most Likely: 25 per cent Best: 12. 5 per cent Page 13 9B08A008 Exhibit 5 PRELIMINARY REWARD STRUCTURE OPTIONS Option 1 Membership fee Permanent concessions discount Points? Sign-up points Points per adult movie transaction Points per concession combo transaction Option 2 Option 3 Annually $5 Option 4 No One-time $2 – 10% 15% 10% Yes Yes No Yes 500 100 – 250 100 100 – 100 – 75 – – No Reward Items and Maximum Retail Value Points Required 500 750 Free child admission $8. 50 Free concession combo $12. 37 – – – – – – 1000 adult Free adult Free admission admission $10. 95 $10. 95 – 1500 Free event Free event admission1 admission $19. 95 $19. 95 – Free adult admission/concession combo ($23. 32) – Free adult/2 children admission $27. 95 – – 2,000 2,500 – – – Night package2 Free adult admission $10. 95 out $37. 47 1 2 Includes admission to the following viewings: the Metropolitan Opera, NHL series, or WWE series. A Night out package includes two adult movie admissions, two large sodas and one large popcorn. Page 14 9B08A008 Exhibit 6 SUMMARY OF CINEPLEX’S REQUEST FOR PROPOSAL PROGRAM OVERVIEW Cineplex Entertainment is looking into the possibility of creating a new entertainment-focused loyalty program. Members will earn points that can be redeemed for free movies or other entertainment-related rewards. An ongoing marketing program requiring a member database and website is required. VENDORS TO PROVIDE †¢ †¢ A proposed approach and high level design concept for the website that is creative and functional Pricing for the database and website build WEBSITE GOALS †¢ †¢ †¢ †¢ Acquire new customers and deepen relationships with existing customers by enticing them to sign up, then encouraging them to remain active in the loyalty program Provide an easy way to sign up, check status of points earned, get information on rewards that can be earned, redeem points, and interact with other members The site will be a major marketing channel to reach members. It will be used for viral and targeted online promotions Provide an online community for members DATABASE USE †¢ †¢ †¢ For program administration, analysis and reporting For analysis and reporting on moviegoer’s behavior and preferences For marketing to customers THE TARGET MARKET †¢ †¢ †¢ Is very comfortable with the online environment, text messaging, downloading, and browsing Wants and expects discounts and free offers in an attainable timeframe Wants simplicity and convenience WEBSITE REQUIRES †¢ †¢ †¢ †¢ †¢ A public section accessible to all, a member’s section accessible with member ID and password and an administrative site to be used for customer support Site must connect to program database to collect, maintain, retrieve and report member data including demographic information and points data Integration with Cineplex’s POS equipment and mobile channels for marketing Site will link to and from the sites of main partners and vendors Site must be available in English and French Page 15 9B08A008 Exhibit 6 (continued) VENDORS’ RESPONSES TO THE CINEPLEX REQUEST FOR PROPOSAL Alpha Alpha was a leading marketing firm specializing in loyalty programs and performance improvement. As a global company, Alpha’s clients include American Express, Coca-Cola, Hewlett-Packard, and Microsoft. Alpha has served the Canadian marketplace since 1980, and its focus is helping organizations identify, retain, and build customer relationships in order to maximize profit and drive long-term success. With a history of designing and implementing loyalty programs, Alpha’s technology platforms focused on customer behavior tracking and loyalty rewards fulfillment. In preparing its response, Alpha held focus groups to help determine what type of website appealed to Cineplex’s target market. These groups indicated the importance of security, easy navigation, and keeping site content up-to-date; they also spoke out against pop-up advertisements. All respondents were familiar with e-newsletters, and noted that loyalty members should have the option to opt in, because they do not want to be overwhelmed with promotional messages. Alpha used this information in conjunction with Cineplex’s specifications to present how the website would be designed. The approximate investment cost for the program design was $500,000 with $40,000 per month required for website upkeep. Kappa Known for managing data for the Royal Bank of Canada, Kappa was one of the largest global marketing agencies. With a strong focus on customer loyalty programs, Kappa offered a high standard in data privacy and security and was the undisputed industry leader in mobile marketing, which linked strongly to Cineplex’s target market. The Kappa proposal focused on creating a youth-driven brand identity that engaged viewers to join the program through program incentives and links to third-party social networking sites, such as MySpace. With a significant portfolio of integrated loyalty program solutions, Kappa also had entertainment industry experience, having previously worked on technology platforms with Famous Players, the Toronto International Film Festival and IMAX. Kappa’s main differentiating factor was its proposal to have two distinct sites, one for members and one for non-members. Although similar in nature, one site would focus on member acquisition and program information while the other would focus on member retention through contest promotions and access to personal account activity. Approximate costs would be $1 million. Gamma Gamma, a competitor in the Canadian marketplace for four years, had vast experience in information technology strategy and a track record of developing CRM programs for leading organizations, such as Kaplan University and Citi Financial. Gamma’s response to the RFP included a proposal to plan, design, and manage Cineplex’s marketing and technology programs on its specialized marketing platform that supported all aspects of email management and e-communication campaigns. This platform would also enable Cineplex to track members on an ongoing basis through different promotional mediums, such as web advertisements and search functions, and to respond instantly to member behavior through messaging for those leaving the site. Gamma’s offer was appealing because it included a fixed-price, fixed-time model. Gamma was unable to provide costs for data management because it was unsure of Cineplex’s technical capabilities, but preliminary planning and design costs were estimated at around $200,000. Page 16 9B08A008 Exhibit 7 LARGE MEDIA MARKETS Market Calgary Edmonton Montreal Ottawa Toronto Vancouver Newspaper Calgary Herald Edmonton Journal Montreal Gazette Ottawa Citizen Toronto Star Vancouver Sun Radio VIBE 98. 5 Sonic 102. 9 Q92 BOB FM Mix 99. 9 Z95 FM SMALL- AND MEDIUM SIZED MEDIA MARKETS Market Barrie Cornwall Guelph Kitchener London North Bay Owen Sound Quebec City Regina Saskatoon Sault Ste. Marie St. Thomas Sudbury Thunderbay Windsor Winnipeg Newspaper Barrie Examiner Standard Freeholder Guelph Mercury Kitchener Record London Free Press North Bay Nugget Owen Sound Sun Times Quebec City Journale Regina Leader Post The Star Phoenix Sault Ste. Marie Star St. Thomas Times-Journal Sudbury Star Chronicle Journal Windsor Star Winnipeg Free Press Radio Rock 95 FM Rock 101. 9 Magic FM KOOL FM Fresh FM EZ Rock Mix 106 Le 93. 3 Z-99 C95 EZ Rock 100. 5 Fresh FM Big Daddy 103. 9 FM Rock 94 89X Q94 Page 17 9B08A008 Exhibit 8 COST PER THOUSAND IMPRESSIONS (in Cdn$) Website google. ca mtv. ca muchmusic. ca yahoo. ca imdb. com canoe. qc. ca Big Box Advertisement 20 27 29 19 17 26 Banner Advertisement 12 35 32 13 9 –